The programme regularly monitors and analyzes the content to strategize the future course of action to ensure the effective use of the content and platforms. In this regard, to check the efficacy and acceptability of e-content by the target audience an annual study is done to check overall performance, identify viewing trends, and to get an overview of what works best with the platform metrics and various aspects of e-content uploaded.
The academic discussion method has been applied for the study on the basis of available data. Based on the metrics, subscribers, subscription sources, real time views, most popular video lessons, channel’s watch time, and average viewing duration per view, Traffic source, geography and the watching location of the viewers, demographic details of the viewers as well as the gender wise views and watch time strategies are framed and accordingly teaching-learning practices are applied.
The Project regularly conducts study and research to check the efficacy of the content. On the basis of feedback from the learners, new strategies are applied to make the project result oriented. The content on the platform can be accessed by the students and teachers as per their convenience at home, during travel or in live classes, therefore beneficial to both online and offline students, hence makes it a sustainable model. Every programme on the digital platform has scope for discussion with teachers and other such groups even beyond national boundaries thus helps in making the platform interactive and universal in approach.
Although, it still has a long way to go, the statistics speak for themselves as to how far IMC has come through in this short time.
The IMC MANUU YouTube Channel is now being watched more among the age groups of 18-24 years and 25-34 years with
28.5 % and 30.3% respectively.
This is as opposed to the earlier data where the age group of
18-34 years were taking up 79% of the total watch time.
A result of producing not just educational content but also cultural, scientific, historical, and language based enrichment programmes, etc.
IMC is proud of the fact that they have viewers from United States, KSA, and United kingdom.
Although most of our viewership (68.9 %) comes from India.
DEVICES ACCESSED WITH
In this fast paced era, where everything is ‘ON-THE-GO’
IMC’s viewership comes from
85.6 % from mobile phones
11.6 % from computers.
2.0 % from tablets.