"Developing IMC as the Centre for Excellence by providing Leadership in the sector of Educational Media and promoting Skill Building, Consultation, Trainings, Research & Innovation, revenue generation is our aim. We also seek to innovate and promote the new concepts & practices in promoting and developing the Urdu Language and Culture, Women Education, Vocational and Distance Education and thereby provide a platform for creative thinkers to elevate the minds and an arena to uplift the Urdu Community."